GLAAD Campaign | Transgender Rights
Objective: To educate the public on the struggles of transgender people and inform them on how to make a difference.
- 3 Full Page Magazine Ads
- Website Landing Page
- Public Transportation Application
- 1 Item of Choice
Description: This campaign uses a limited color palette of colors from the transgender flag and illustrations of the skeleton to portray the message of “Respect Lives, Choose Kindness.” Using factual information to educate the public of the discrimination and struggles transgender people face everyday.